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FRABA集團(tuán)宣布成立兩個(gè)新業(yè)務(wù)部門(mén)：UBITO和CREDEMUS。這些新業(yè)務(wù)將基于POSITAL和VITECTOR業(yè)務(wù)的內(nèi)部創(chuàng)新成果，積極參與數(shù)字化轉(zhuǎn)型和物聯(lián)網(wǎng)等新興市場(chǎng)。這些業(yè)務(wù)將以集團(tuán)的新商標(biāo)和品牌投入市場(chǎng)。

CREDEMUS 該業(yè)務(wù)部門(mén)將以15年前FRABA通過(guò)成功預(yù)測(cè)“工業(yè)4.0”的理念與潮流而推出的高效“大規(guī)模定制”生產(chǎn)智造為藍(lán)本，并向?qū)Υ烁信d趣的中型企業(yè)提供咨詢(xún)與支持服務(wù)。

UBITO提供磁感應(yīng)、能量收集和無(wú)線(xiàn)傳輸?shù)脑骷醋訮OSITAL在旋轉(zhuǎn)編碼器中率先使用韋根技術(shù)。基于全球100多萬(wàn)臺(tái)設(shè)備的成功和持續(xù)發(fā)展，UBITO將把這項(xiàng)技術(shù)推向智能計(jì)量、物聯(lián)網(wǎng)和無(wú)線(xiàn)電力傳輸?shù)刃率袌?chǎng)。

新的業(yè)務(wù)部門(mén)和商標(biāo)反映了弗拉巴集團(tuán)的重大演變。該集團(tuán)首席執(zhí)行官兼大股東Christian Leeser解釋說(shuō)：“老FRABA公司成立于1918年，專(zhuān)門(mén)從事機(jī)電設(shè)備和系統(tǒng)業(yè)務(wù)，主要以繼電器技術(shù)為基礎(chǔ)。到1993年，當(dāng)我們收購(gòu)這家公司時(shí)，現(xiàn)代半導(dǎo)體技術(shù)已經(jīng)傳統(tǒng)業(yè)務(wù)過(guò)時(shí)，我們面臨著升級(jí)產(chǎn)品線(xiàn)和公司文化的挑戰(zhàn)。1995年我們成立了VITECTOR業(yè)務(wù)部門(mén)，為基于光學(xué)技術(shù)的商用門(mén)提供創(chuàng)新的安全系統(tǒng)。POSITAL是一家專(zhuān)業(yè)的位置和運(yùn)動(dòng)傳感器制造商，建立在我們從老公司繼承的光學(xué)編碼器的基礎(chǔ)上。新的創(chuàng)新包括現(xiàn)場(chǎng)總線(xiàn)接口(90年代)、以太網(wǎng)(2002年)和采用韋根技術(shù)的精密多圈磁編碼器(2007年)。韋根技術(shù)也是電機(jī)反饋解決方案創(chuàng)新的關(guān)鍵所在，POSITAL在2020年推出了世界上最小(22毫米)的無(wú)電池多圈模塊化編碼器。”

在編碼器市場(chǎng)，機(jī)遇與挑戰(zhàn)并存。Leeser繼續(xù)說(shuō)道“編碼器有著非常廣泛的應(yīng)用，也需具備各種機(jī)械配置與性能的產(chǎn)品線(xiàn)”，在早期，定制化產(chǎn)品由技能熟練的工匠打造。需要一支經(jīng)驗(yàn)豐富的銷(xiāo)售團(tuán)隊(duì)來(lái)引導(dǎo)客戶(hù)購(gòu)買(mǎi)合適的產(chǎn)品。FRABA的創(chuàng)新在于搭建了一個(gè)革命性的生產(chǎn)系統(tǒng)，可以提供各式各樣型號(hào)的產(chǎn)品且兼具大規(guī)模生產(chǎn)的低成本優(yōu)勢(shì)。Leeser繼續(xù)說(shuō)道：“我們?cè)?006年通過(guò)模塊化產(chǎn)品設(shè)計(jì)和圍繞公司生產(chǎn)運(yùn)營(yíng)業(yè)務(wù)開(kāi)發(fā)的綜合制造控制系統(tǒng)實(shí)現(xiàn)了這一目標(biāo)。” 它還包括數(shù)百萬(wàn)個(gè)計(jì)算機(jī)生成的數(shù)據(jù)表，這些數(shù)據(jù)表是由一個(gè)在線(xiàn)配置工具提供，該工具易于使用，并連接到網(wǎng)絡(luò)商店。如今，大多數(shù)訂單都來(lái)自于網(wǎng)上，開(kāi)啟一個(gè)按訂單生產(chǎn)的流程，并可在幾天內(nèi)交付成品。這樣的數(shù)字平臺(tái)方案將通過(guò)新的CREDEMUS業(yè)務(wù)部門(mén)提供給其他致力于數(shù)字化轉(zhuǎn)型的中型制造企業(yè)。

7月1日推出的新商標(biāo)以一顆四角星為特征，象征著Christian和Achim Leeser在1994年推出的四項(xiàng)指導(dǎo)原則。在過(guò)去的25年里，公司文化培育了創(chuàng)新、轉(zhuǎn)型和增長(zhǎng)，而FRABA之星一直指引著這段發(fā)展前進(jìn)的方向。

FRABA Launches New Business Units and New Brand Identity

The international FRABA Group has announced the creation of two new business units: UBITO and CREDEMUS. Building on the successes of major in-house innovations for the established POSITAL and VITECTOR businesses, these new enterprises will be active in new markets such as Digital Transformation and the Internet of Things. The launch of these new businesses will be marked by new logos and branding for the Group.
 
CREDEMUS offers consulting and support services to mid-sized companies interested in adopting the highly efficient ‘mass customization’ manufacturing methodology that FRABA launched 15 years ago – anticipating the ‘Industry 4.0’ wave that promotes similar principles.
 
UBITO offers components for magnetic sensing, energy harvesting and wireless transmission with roots in POSITAL’s pioneering use of Wiegand Technology in rotary encoders. Grounded in the success of more than 1 million devices worldwide and continued improvements, UBITO will take this technology to new markets such as Smart Metering, Internet of Things and Wireless Power Transmission.
 
The new business units and logos reflect a significant evolution of the FRABA group. Christian Leeser, the group’s CEO and majority shareholder, explained: “The old FRABA company, which had been founded in 1918, specialized in electromechanical devices and systems, largely based in relay technology. By 1993, when we acquired the company, modern semiconductor technology had made much of this obsolete and we faced the challenge of updating both the product line and the company culture. We created the VITECTOR business unit with innovative safety systems for commercial doors based on optical technology. POSITAL was created as a specialist manufacturer of position and motion sensors, building on the base of optical encoders we inherited from the old company. New innovations included Fieldbus interfaces (90s), Ethernet (2002), and precision multiturn magnetic encoders with Wiegand technology (2005). Wiegand technology has also been key to innovation in motor feedback, where POSITAL introduced the world’s smallest (22 mm) multiturn modular encoder–without battery–in 2020.”
 
The encoder market offered special opportunities and challenges. Leeser continues “Encoders are used in an enormous range of applications, requiring an equally enormous range of mechanical configurations and performance characteristics.” In an earlier time, customized products were built individually by skilled craftsmen. A very experienced sales force was needed to guide customer towards a suitable product.  FRABA’s new approach has been to create a revolutionary production system that could deliver a huge range of products at mass-production cost levels. Leeser continues: “We accomplished this in 2006 through a combination of modular product design and a comprehensive manufacturing control system built around a company-developed cloud computing infrastructure”. It also includes millions of computer-generated datasheets offered via an online configuration and order tool that is easy to use. Today, most orders originate online, setting in motion a made-to-order manufacturing process that can deliver finished products in a matter of days. It is this digital platform that will be offered to other mid-size manufacturing companies through the new CREDEMUS business unit.
 
The new logos introduced on July 1 to accompany the launch of the new enterprises feature a four-pointed star, symbolizing four guiding principles that Christian and Achim Leeser introduced in 1993. The company culture has nurtured innovation, transformation and growth over the last 25 years and the FRABA Star has been an important internal compass for this journey.