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Smart Packaging Will Become a US$2.6 Billion Market by 2033
到2033年，智能包裝將成為一個(gè)26億美元的市場(chǎng)

The role of packaging has evolved over time, from simply protecting and identifying the product to driving sales via enticing graphics. Smart packaging is the latest iteration, utilizing technology including sensors, indicators and wireless communication to enhance user engagement, product quality and supply chain efficiency. IDTechEx forecast that establishing business models that utilize these technologies to unlock increasing amounts of value for brands and consumers will grow the smart packaging market to US$2.6 billion in 2033. This figure just covers the electronics hardware - the smart packaging market value will be much higher if infrastructure, software and services are included.

包裝的作用隨著時(shí)間的推移而演變，從簡(jiǎn)單地保護(hù)和識(shí)別產(chǎn)品到通過引人注目的圖形促進(jìn)銷售。智能包裝是最新迭代，利用傳感器、指示器和無線通信等技術(shù)來增強(qiáng)用戶參與度、產(chǎn)品質(zhì)量和供應(yīng)鏈效率。IDTechEx預(yù)測(cè)，建立利用這些技術(shù)為品牌和消費(fèi)者解鎖越來越多價(jià)值的商業(yè)模式將使智能包裝市場(chǎng)在2033年達(dá)到26億美元。這個(gè)數(shù)字僅涵蓋了電子硬件——如果考慮基礎(chǔ)設(shè)施、軟件和服務(wù)，則智能包裝市場(chǎng)價(jià)值將更高。
 
“Smart Packaging 2023-2033” is a new report from IDTechEx, which provides market research and intelligence on many emerging technologies. The report provides an in-depth technology and market evaluation of this emerging industry, drawing on over 20 interviews with industry players, including fast-moving consumer goods (FMCG) players. It discusses in detail the needs of end users, evaluates multiple applications, assesses the underlying technologies such as NFC/RFID and printed/flexible sensors, and presents many case studies of smart packaging deployments.

“智能包裝2023-2033”是一份來自IDTechEx的新報(bào)告，這家公司提供許多新興技術(shù)的市場(chǎng)研究和情報(bào)。該報(bào)告對(duì)這個(gè)新興行業(yè)進(jìn)行了深入的技術(shù)和市場(chǎng)評(píng)估，對(duì)20多位行業(yè)參與者進(jìn)行了采訪，其中包括快速消費(fèi)品參與者。它詳細(xì)討論了最終用戶的需求，評(píng)估了多種應(yīng)用，評(píng)估了NFC/RFID和印刷/柔性傳感器等基礎(chǔ)技術(shù)，并展示了許多智能包裝部署的案例研究。

Drivers and applications of smart packaging
智能包裝的驅(qū)動(dòng)因素及應(yīng)用

The smart packaging market has several prominent drivers. Continuous growth in e-commerce over the last two decades is raising the demand for general packaging and changing the priorities of packaging design. That includes more emphasis on sustainability and delivery optimization and less focus on designs that attract traditional shoppers at retail stores. Stores too are increasingly serving fulfillment center functions, and the need for streamlined inventory management is driving the adoption of item-level smart labeling.

智能包裝市場(chǎng)有幾個(gè)顯著的驅(qū)動(dòng)因素。過去二十年電子商務(wù)的持續(xù)增長(zhǎng)提高了對(duì)一般包裝的需求，并改變了包裝設(shè)計(jì)的優(yōu)先順序。這包括更加注重可持續(xù)性和交付優(yōu)化，而不是專門吸引傳統(tǒng)零售店顧客的設(shè)計(jì)。零售店也商店也越來越多地服務(wù)于履行中心的功能，簡(jiǎn)化庫存管理的需求正在推動(dòng)商品級(jí)智能標(biāo)簽的采用。
 
The COVID-19 pandemic has further accelerated the adoption of wireless ID, including the use of QR codes for track and trace schemes and NFC for wireless payment. Consumers' adoption of these technologies has triggered many brand owners to investigate smart packaging use cases. The result has been a significant drive towards the connected experience, with brands interacting with consumers on landing sites accessed by QR codes and NFC.

新冠大流行進(jìn)一步加速了無線識(shí)別的采用，包括使用二維碼進(jìn)行跟蹤和追蹤計(jì)劃，以及使用NFC進(jìn)行無線支付。消費(fèi)者對(duì)這些技術(shù)的采用引發(fā)了許多品牌所有者調(diào)查智能包裝用例。結(jié)果極大地推動(dòng)了互聯(lián)體驗(yàn)，品牌與消費(fèi)者在通過二維碼和NFC訪問的登陸站點(diǎn)上進(jìn)行互動(dòng)。
 
Smart packaging can also assist in facilitating healthcare delivery for an aging population. In case studies discussed in the IDTechEx report, smart packaging can be used to monitor medicine intake compliance in medical trials and, ultimately, by many patients requiring regular medication. This is achieved by using smart blister packaging that can wirelessly communicate a patient’s medicine adherence to the doctor or even provide timely reminders to their smartphone.

智能包裝還可以幫助促進(jìn)為老齡化人口提供醫(yī)療服務(wù)。在IDTechEx報(bào)告討論的案例研究中，智能包裝可用于監(jiān)測(cè)醫(yī)學(xué)試驗(yàn)中的藥物攝入依從性，并最終用于許多需要定期服藥的患者。這是通過使用智能泡罩包裝實(shí)現(xiàn)的，該包裝可以將患者的服藥依從性無線傳達(dá)給醫(yī)生，甚至可以及時(shí)向他們的智能手機(jī)提供提醒。

Technological development
技術(shù)開發(fā)

Smart packing comprises a wide range of current and emerging technologies, often with very different purposes. These include:

智能包裝包括范圍廣泛的當(dāng)前和新興技術(shù)，通常具有非常不同的目的。這些包括：

·RFID for wireless item identification (usually invisible to the consumer), as well as other identification technologies, including QR codes and capacitive ink approaches
·Electronic Articles Surveillance (EAS) for anti-theft (usually invisible to the consumer)
·Data loggers for temperature, shock, vibration, and time/location monitoring
·Interactive smart packaging, including light-up, and measuring (such as smart blister packs)
·Printed, flexible and organic electronics, including displays, sensors and batteries
·Chemical indicators: temperature, frozen chemical visual indicators, and active packaging for produce and pharmaceutical monitoring

·用于無線物品識(shí)別的RFID（消費(fèi)者通常看不到），以及其他識(shí)別技術(shù)，包括二維碼和電容墨水方法
·用于防盜的電子商品防盜系統(tǒng)（消費(fèi)者通常看不到）
·用于溫度、沖擊、振動(dòng)和時(shí)間/位置監(jiān)控的數(shù)據(jù)記錄器
·交互式智能包裝，包括點(diǎn)亮和測(cè)量（例如智能泡罩包裝）
·印刷、柔性和有機(jī)電子產(chǎn)品，包括顯示器、傳感器和電池
·化學(xué)指示器：溫度、冷凍化學(xué)視覺指示器，以及用于農(nóng)產(chǎn)品和藥品監(jiān)控的活性包裝